The book The Cluetrain Manifesto: The End of Business as Usual is a book that’s mission is to promote global conversation and faster and smarter companies. The book includes 95 theses about the growing markets on the web and how this is the better and smarter way to go about a business. Some of the theses I think are interesting:
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
Because of the internet, people are able to have faster conversations directly from one person to another without the slow responses and “inhuman” sounding feedback. These conversations were not possible before the internet and all of its connections.
21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
22. Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.
I liked these statements for the simple fact that it is saying companies need to be more real. The public likes to feel as though they can relate to a company and are treated as though they are of importance. With these new online markets, it creates a way for people to get in touch and stay in touch in a faster manner. It helps support a steady flow of conversation that is good both for the company but also for the community. The fact that companies are working to become more straight-forward and genuine will help them relate better and become stronger business organizations.
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
Because of the internet, people are able to have faster conversations directly from one person to another without the slow responses and “inhuman” sounding feedback. These conversations were not possible before the internet and all of its connections.
21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
22. Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.
I liked these statements for the simple fact that it is saying companies need to be more real. The public likes to feel as though they can relate to a company and are treated as though they are of importance. With these new online markets, it creates a way for people to get in touch and stay in touch in a faster manner. It helps support a steady flow of conversation that is good both for the company but also for the community. The fact that companies are working to become more straight-forward and genuine will help them relate better and become stronger business organizations.
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