We discussed in class the other day about the differences in the old press release and the new mainstream media (social media release). Overall, we came to the conclusion that the new social media release is definitely a more effective way of getting information to the public. There are several reasons we found for why this is so:
-The way we influence has changed
-Better coverage
-Tools surrounding it make it social
-Fosters relationships with bloggers
-Doesn’t replace the traditional press release
-Still need a good story to attract viewers
Just because there is a new way of getting news out to the public does not mean that this is the only reason that it will become more popular. You still need a good story that will attract the viewers and make them want to read about it.
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