In class the other day I found our discussion on the Google Netherworld quite interesting. We have had several discussions on how quickly the media and blogging sights such as this one can blow up and turn casual stories into the buzz of the internet. Corporations have to be on top of their game at all times and not fall into the trap of bad publicity. We discussed such stories as the ComCast technician falling asleep on the customer’s couch as well as our latest story about how a pitch turned ugly.
Not only are big corporations at risk on the Google Netherworld, but we ourselves can fall into this trap. In class we have also had several discussions about the risks that myspace and facebook have on our future.
It’s as easy as a click of a button to recollect our past and all our pictures that have been posted in countless profiles all over the internet. Students need to be more aware of what they are posting and allowing others to view. Just as these stores listed above have had an effect on these companies, the same things could happen to us.
This is why it is also important that companies have a good public relations team to clear up stories that could give them a bad rap. We discussed how Apple’s CEO had to handle the iphone controversy. This is a good example of how a company can be quick to respond to a dilemma to prevent further controversy and more buzz.
As the internet becomes increasingly more accessible and more people are beginning to join the blogging world, internet reputation will begin to have more relevance.
Not only are big corporations at risk on the Google Netherworld, but we ourselves can fall into this trap. In class we have also had several discussions about the risks that myspace and facebook have on our future.
It’s as easy as a click of a button to recollect our past and all our pictures that have been posted in countless profiles all over the internet. Students need to be more aware of what they are posting and allowing others to view. Just as these stores listed above have had an effect on these companies, the same things could happen to us.
This is why it is also important that companies have a good public relations team to clear up stories that could give them a bad rap. We discussed how Apple’s CEO had to handle the iphone controversy. This is a good example of how a company can be quick to respond to a dilemma to prevent further controversy and more buzz.
As the internet becomes increasingly more accessible and more people are beginning to join the blogging world, internet reputation will begin to have more relevance.
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