http://www.dpkpr.com/en/art/?326
Is social media changing public relations? This has become a popular question lately as new trends are beginning to set in and take over the world of public relations. People no longer only rely on the nightly news and newspapers to fill them in with the latest news stories. Although this mainstream media is still very important, some feel as though this is directed towards an older audience. A way in which the media is gaining attention from the younger audience is in the blogging world also known as the "blogosphere." This might seem like only a small part of the community but it is steadily growing and gaining more and more attention. Also with the use of the RSS tool the information is endless. It is a useful way of getting the latest news stories, trends, and whatever is in your own interests. It is also very useful because the information comes directly to you without having to go search for it.
I feel that these ideas are not far from the truth as far as changing public relations. This is not a bad thing at all. I feel as if the nightly news and newspapers can be a bit bland at times. I think this new way of exchanging information is more engaging and beneficial for everyone.
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2 comments:
I feel as if mainstream media like newspapers, television, and magazines are directed to an older audience, in which some people do prefer it that way. It's great that we have a choice in what way we want to find out about latest new stories and trends, but sometimrs I wonder how accurate blogs are? Reading blogs or linked blogs from person to person cant be very credible. I feel as if the quality control and the rush of the publish stories can damage the credibility. I guess that means that “you can’t believe everything you hear” you can’t believe everything you read on a blog – and that will never change.
I agree too that this new form of social media is more engaging. It could be simply because our generation grew up with computers. Personally I can hardly remember a time when they weren't around. Ok, I lie. I was in 2nd grade when we started learning how to use them, but now those times are diminishing. I think its only fitting that we change with the times rather than trying to hold on to our old ways.
Technology is making life so much simpler.....or is it?
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